The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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HIV/AIDS: Principles and Strategies by the European Union

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Four Priority Strategic Objectives
  1. to reduce the spread of the epidemic while preventing discrimination and exclusion of people at risk of infection of living with HIV/AIDS
  2. to enable the health sector to cope with the additional burden of HIV/AIDS
  3. to lessen the impact of the epidemic on economic and social development
  4. to increase scientific understanding and know-how

Six Guiding Principles for Action
  1. adaptation to risk environments: measures to prevent the spread of the epidemic must be tailored not only to individual behaviour but also the social and structural factors which are the basis of risk exposure
  2. gender sensitivity: analyses and measures must take account of gender issues and special attention be given to women's problems
  3. respect for human dignity: coercive measures should be avoided and all forms of discrimination against communities and individuals prevented
  4. empowerment and responsibility: communities and individuals must be helped to asses their own risks and behaviour and make the appropriate choices
  5. integration into a wider framework: measures focusing on HIV/AIDS must be incorporated in social policy for education and health and in other aspects of development policy
  6. adaptation to the stage of the epidemic and rapid response: the response must be tailored to the real stage of the epidemic and must be as swift as possible
Source
'Development Cooperation to Improve Health in the APC Countries', Development, European Commission, DE 97, December 1998. Page 11.