Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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CHILDREN, EQUITY and the WHAT WORKS? SBCC Summit

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This is the space for dialogue and debate on some of the CHILDREN and EQUITY focused presentations at the WHAT WORKS? SBCC Summit. Whether you are attending the Summit or not please do submit questions and share insights and ideas. When we have the presentations for each of the sessions that follow we will post those. With many thanks for engaging - very much appreciated.

Comments

Submitted by Warren Feek on Tue, 04/03/2018 - 22:00 Permalink

Over the past decade, there has been little change in the national prevalence of child stunting in Indonesia, currently estimated at 37% of children. In 2014, the Global Alliance for Improved Nutrition (GAIN) in collaboration with the District governments of Malang and Sidoarjo in East Java Province, Save the Children, Paramitra Foundation, and PT. Holland for Water (Nazava) initiated the Netherlands government funded Baduta program. The goal of the program was to reduce stunting through improvement of maternal and infant nutrition.

This panel will explore the evidence-based, theory-driven behavior change campaign developed to motivate caregivers and those supporting them.

The campaign connected the IYCF practices with their drives and emotions (e.g. status, disgust, nurture, surprise, laughter), habit and long-term planning or aspirations for their children. The program included an entertainment-education behavior change campaign called Rumpi Sehat (Healthy Gossip) consisting of TV spots, highly participative game-like sessions called Emo-Demos and inter-personal counseling on infant and young child feeding practices.

Panelists

Adding Science to Innovation: A Theory-Driven Approach to De - signing an Infant and Young Child Feeding Behavior Change Program - Sian White, The London School of Hygiene & Tropical Medicine

Integrating Innovation: Assimilating an Entertainment-Education (Emo-Demo) Approach Within Existing Community-Based Programs - Dody Izwardy, Ministry of Health Indonesia

Expanding Innovation: Using Media to Scale Up Behavior Change
Ravi Menon, GAIN Indonesia

Evaluating Innovation: Impact Results of An Infant and Young Child Nutrition Entertainment-Education Social And Behavior Change Campaign, Rumpi Sehat, in East Java, Indonesia
Christiana Titaley, Center for Health Research, University of Indonesia

Submitted by Maaike Arts on Wed, 04/04/2018 - 10:31 Permalink

The panel describes how C4D was used to design evidence-informed strategies and approaches for improving optimal breastfeeding of infants of working mothers in two distinct settings: the ready-made garment sector (Bangladesh) and a vast tea plantation (Kenya). In both examples, governmental, non-governmental and business organizations joined forces to advance national-level workplace maternity protection and breastfeeding policies with UNICEF support. C4D was employed to increase acceptance, adoption and maintenance of optimal breastfeeding practices among working women and showcase their benefits in model business environments by engaging a range of stakeholders who influence breastfeeding practices.

Panelists

Breastfeeding: a Lifesaving Intervention Facing Many Obstacles
Maaike Arts, UNICEF New York

A Review of Evidence of Effectiveness of C4D to Increase Breastfeeding Among Working Mothers
Nathalie Likhite, Independent Consultant

Enhancing Maternity Rights and Protect Breastfeeding in the Bangladeshi Ready-made Garment Sector
Adnan R. Amin, Purplewood Limited

Improving support for breastfeeding amongst working mothers in a Kenyan tea estate
Betty Samburu, Ministry of Health of Kenya
  

Moderator: Maaike Arts, UNICEF New York

Submitted by Warren Feek on Thu, 04/05/2018 - 14:48 Permalink

Speakers in this panel come from a mix of academic researchers and NGO practitioners that developed and used innovative data collection techniques to study child marriage and intimate partner violence. Four case studies will be presented focusing on social norms that sustained these two gender-related harmful practices in four low income countries: Cameroon, Ethiopia, Tanzania and Nepal.

Speakers will focus on:

The innovative methods they used to investigate and measure social norms;
The norms they found sustaining CM and IPV; and
The programmatic implications of their findings.
They will offer reflections on what worked to study social norms and on what can be done to change those norms at the grassroots level.

Panelists

Dr. Beniamino Cislaghi, London School of Hygiene and Tropical Medicine
  

Alem Agazi, CARE
   

Dr. Cari Clark, Emory University
     

Alexa Hassink, Promundo
               

#SBCCSummit Details:
Tuesday, April 17 from 1:15 PM  -  2:30 PM    
Lunch Comm Talks
Location: Kintamani 2

Comm Talk 1: How Different are your Personas? Understanding Complex Identities in Communicating for Change

Johanna Wallin, Oxford Policy Management

Lilli Loveday, Oxford Policy Management

Comm Talk 2: Crafting Super Sticky Stories for Africa's Littlest Learners
Nisha Ligon, Ubongo

Comm Talk 3: Do you Feel what I Mean?
Peter Labouchere, Bridges of Hope Training