The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 14 years ago
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ViewChange: Unleashing Innovation

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Link TV's documentary "ViewChange: Unleashing Innovation" highlights the works of top social entrepreneurs tackling problems worldwide such as infant mortality, hunger, disease, clean water, and security from new angles. For example, one grassroots invention described in the film: soccer balls that produce electricity. This innovation is a response to the fact that 1 out of 5 people worldwide lives without electricity; 30 minutes of play with these soccer balls generates 3 hours of light.

Length
25'12"
Date Year of Production
Not specified
Source

Emails from Caty Borum Chattoo to The Communication Initiative on March 23 2012 and March 28 2012; and "Link TV's 'ViewChange: Unleashing Innovation' Features Top Entrepreneurs Tackling Global Problems", by Jessica Prois, Huffington Post, March 28 2012.