Using Social Media for Good: Crafting a Facebook Content Strategy - Webinar

“Social media platforms like Facebook can be a tremendous tool for public health organizations, making it possible to communicate critical health information, inspire movements, and connect with a widespread and engaged audience. It can also be a challenging tool for those unsure of how to make the most of its responsive potential and huge reach.”

This webinar looks at how non-profit organisations can use Facebook more effectively to achieve their objectives. The webinar is hosted by the Social Media for Global Health (SM4GH) group and is presented by Sarah Francis, Head of Training & Strategy at Action Sprout , an organisation that provides tools and training to help nonprofits reach their goals on Facebook.

In this webinar, Sarah explores the natural advantage public health organisations have on Facebook and covers both the theory and the practice of creating content that will engage audiences. Using the lessons learned directly from organisations around the globe, the webinar seeks to help organisations uncover strategies and tactics to reach and engage more people on Facebook organically. In particular, the webinar looks at how Facebook can be used to: reach more people, influence behaviour, test messages, identify influences, and build deeper relationships. As stated in the webinar “Getting the right message, to the right audience at the right time is critical to changing behavior”. In order to do this, the presentation looks at how Facebook works and the difference between broadcast media and social media. It also discusses the top three reasons why people share posts on Facebook, and offers a series of rules on how to package content that will catch people’s attention and make it sharable (looking in particular at images, video, and links), and offers other practical tips around posting content.

Social Media for Global Health is an online community of nearly 800 professionals from over 45 countries sharing experiences around the use of social media to promote health and development worldwide.