Sustainable Development 2015 Advocacy Toolkit

This Sustainable Development 2015 Advocacy Toolkit is intended for civil society and other stakeholder organisations, coalitions, and individuals that wish to influence the post-2015 development agenda, including the design and implementation of the Sustainable Development Goals (SDGs).
Available as a mini site or as PDF documents, the toolkit "supports advocacy activities at the national, regional and international levels. It does not assume a given level of experience in either the post-2015 development agenda or in advocacy activities. It should equip you with relevant information and tools to enable you to develop and implement an effective post-2015 advocacy strategy."
The SD2015 Advocacy Toolkit comprises the following components:

• Part 1: The Post-2015 Development Agenda: What Is It and How Can You Engage? - provides a full background on the post-2015 processes and identifies key entry points for engagement and influence.
• Part 2: Developing a Post 2015 Advocacy Strategy - a step-by-step guide to developing a post-2015 advocacy strategy, building on the information and opportunities identified in Part 1.
• Engaging with the Media - provides a guide to the strategic use of the media and social media in the context of post-2015 advocacy. It provides advice and guidance on how to: target messages for broadcast, press, and social media; identify and build relationships with journalists; conduct interviews; and hold press conferences, in order to deliver an organisation's post-2015 advocacy messages to a wider audience.

The Toolkit also provides a section with resources which include a glossary, advocacy tools, top tips, case studies, worksheets, and further reading suggestions.
The Toolkit was published by Sustainable Development 2015 (SD2015), a multi-stakeholder engagement programme run by Stakeholder Forum and CIVICUS, in collaboration with the United Nations Department of Economic and Social Affairs (UN DESA). SD2015 aims to increase stakeholder participation in the process to negotiate a post-2015 development agenda. "SD2015 provides tools and opportunities for all stakeholders to input to this agenda and help build a more sustainable future, through five focus areas: raising awareness; increasing engagement; empowering stakeholders; coordinating advocacy; and strengthening governance."
It has been produced with the support and input of the International Forum of National NGO Platforms (IFP/FIP) and the financial support of the Fondation de France.