Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Scientific Animations Without Borders (SAWBO)

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Based at the University of Illinois in the United States (US), Scientific Animations Without Borders (SAWBO) has been working since 2010 to produce scientific animated videos that can impact low-literate learners in developing nations. These videos utilise the recent technological advances in SmartPhones (which have video capabilities) and Bluetooth© technology, which allow for rapid transmission of the videos between individuals. Topic possibilities for the videos can range from agriculture techniques to natural disaster relief. Each video can be produced relatively inexpensively within a matter of weeks and can be overlaid with multiple languages for use around the world. The goal of this initiative is to increase accessibility of development, health, and environmental sustainability information to low-literate learners.

Communication Strategies

This information and communication technology (ICT) initiative uses videos and cell phones to support health and sustainable development education. The 2-minute educational animations viewable on cell phones are designed to save money and time, not to mention improve ease of use as people can watch the videos over and over at their convenience. "This is a very different paradigm from some other current development projects, where U.S.-based educators are flown to another part of the world, interact with people in the field for a few weeks to several months, and leave," says University of Illinois entomology professor Barry Pittendrigh. The team works via email with aid workers, farmers, entrepreneurs, and an animator to develop several initial videos that teach, for instance, how to treat water to avoid exposure to cholera or how to eradicate pests attracted to cowpeas. After the content is approved by the participating team members, collaborators develop two scripts: the narration itself, and instructions for the animator on what to draw. The sound can be swapped out to change the narrator's language, dialect, and even accent; the video on treating water, for instance, is currently available in English, French, Haitian Creole, and more.

 

The cell phone-ready versions of the videos are available on the web:

Development Issues

Health, Agriculture.

Key Points

According to SAWBO's Barry Pittendrigh, "[o]ne of the big problems with many development messages, especially those created and tested in the academic community, is that these ideas are often placed in peer-reviewed journal articles, making it very difficult for educators to access these materials in a format that would allow them to take the information to target populations in the field." SAWBO's animations are designed to overcome this barrier. Pittendrigh also explains that "[o]ne of the great advantages of animation is that it can be used to show concepts and techniques that are often hard to capture with live-action filming. This art form is now being used extensively in the medical profession to show biological processes."

Sources

"Team Delivers Development Aid Via Cell Phone Animations", Balancing Act, Issue no. 544 March 4 2011; "Cell Phones Spur 'Scientific Animations Without Borders'", by Elizabeth Armstrong Moore, February 28 2011, CNET; "Animated Information: Short Video Animations Provide Agricultural Advice to Farmers", by Barry Pittendrigh. ICTUpdate, October 12 2011; SAWBO Facebook page, November 7 2011; and SAWBO website, December 30 2011.