Development action with informed and engaged societies
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Saliwansai Radio Drama

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In February 2012, Population Media Center (PMC), with funding from the United Nations Population Fund (UNPFA), started production on a 208-episode radio drama in Sierra Leone to promote family planning. The programme, called Saliwansai, addresses such issues as preventing and repairing obstetric fistula, ending female genital mutilation, stopping gender-based violence, and preventing HIV infection.

Communication Strategies

Saliwansai, which literally means puppet on a string, was chosen as the name for the drama because the characters, like puppets, can easily be pulled one way or the other. According to PMC, as the stories unfold, the audience is meant to feel "the pulls of the string" or, in other words, the pressures and challenges of life that the characters face, and be on the edge of their seats as the characters try to find their way. The 208 episodes of Saliwansai will run twice a week for a period of 2 years on the following radio stations: Citizen Radio FM 103.7, Radio Kiss 104 FM, Radio Mankneh FM 95.1, and Eastern Radio.

Saliwansai follows the lives of four main characters: Abu, Hingah, Gibo, and Wara, all with their own unique stories, yet over time it is revealed how each of their lives intersect. Abu is a school dropout who is being pressured to marry and have lots of children. Hingah attends the university and is very studious; however, all is threatened by his new relationship with Monica, who introduces him to various temptations he would otherwise avoid. Gibo is an impressionable young man who looks up to his abusive older brother. Wara is a young girl who is determined to find her mother and the truth behind her disappearance.

According to PMC, the project is designed to spread knowledge around population and reproductive health issues through entertainment-education. This begins with formative research to design the long-running radio drama followed by quantitative and qualitative research to measure and evaluate the social effects of the drama.

Development Issues

Women’s Health

Key Points

Sierra Leone, with a population of 6 million people and a population-doubling rate of 32 years, has a total fertility rate of five children per woman, which is one of the highest in the world. The high fertility rate is partly due to low knowledge and use of contraceptives. With only 7% of married women in Sierra Leone using modern contraception, the rest are faced with an array of reasons for opposition, some of the most prominent ones being partner resistance, fear of side effects or health concerns, lack of knowledge regarding use, and religious conflict.

Partners

Population Media Center, United Nations Population Fund

Sources

Population Media Center newsletter on April 12 2012, Population Media Center website and Africomnet website - all accessed on April 24 2012.