Communication Is Aid

This animated video illustrates the importance of communication in an emergency, be it natural disaster or man-made. According to the infoasaid project, "Knowing what's happening, where to go for assistance and who to call for help is crucial to survival and recovery. The goal of the 'infoasaid' project is to help humanitarian organisations integrate two way communication into their emergency programmes. This in turn will improve the quality and coverage of humanitarian response. The 'Communication is Aid' animation is designed to demonstrate the positive impact of two way communication with crisis affected populations."


infoasaid is a consortium of the BBC World Service Trust and Internews, with DFID funding. The objective is to improve how aid agencies communicate with disaster-affected communities - the focus is on providing humanitarian information. The emphasis is on the need to deliver information, as aid itself, through the most appropriate channels.